So I was searching out some insight from other authors on what exactly to do for a cookbook launch. For so long it has been about some serious time in the kitchen testing and then in front of the laptop writing, editing, writing, editing,blah blah. Then all of a sudden its about media appearances and having to talk about yourself.Eek. How horrid when all you actually really want to do is cook.
I should have realised Kermit and the Cookie Monster were my go to guys - when in doubt keep it simple - beginning to end - and eat.